Jenni joins distinguished panel for Session 9 at the World Trade Organization Public Forum 2025

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Jenni joins distinguished panel for Session 9 at the World Trade Organization Public Forum 2025

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Jenni joins distinguished panel for Session 9 at the World Trade Organization Public Forum 2025

October 2025

I was delighted to join the distinguished panel for Session 9 at the World Trade Organization Public Forum 2025 on Managing ESG Risk in Global Value Chains Digitally.

This year, the WTO Public Forum is more important than ever, being held at a defining moment for global trade, given #tariffs, #regulation and #digitisation. Conversations taking place will shape trade for decades to come. Our panel explored how the evolving regulatory environment — including the #EUDR, #CSDDD, and #RBC frameworks — is reshaping how businesses engage with #markets, #people, and the #planet. These initiatives create opportunities for a more sustainable and just global economy, but also pose challenges for SMEs, which often lack the resources, systems, and institutional backing to comply.

I was particularly inspired by the partnership between the Kingdom of the Netherlands and the International Trade Centre, driving digitalisation in agribusiness - lessons that can be scaled across many sectors globally. Congratulations Felicia Anane Frimpong on the achievements of Kuapa Kokoo Limited.

At Altree Capital, we’ve seen how #digitalisation, #traceability, #sustainability, and #inclusivity can deliver both financial results and broad-based impact in food systems and e-mobility. With Article 6 beginning to show results, collaboration will be key to scaling stronger and more sustainable outcomes for people and planet. Key takeaways:

💹 Global trade is being reshaped by sustainability-focused regulations — opportunities abound, but SMEs need support.

💹 Digitalisation is a catalyst for resilience, productivity, compliance, and inclusivity across value chains.

💹 Collaboration matters — regulation alone is insufficient; collective, cost-sharing approaches are essential.

💹 Impact is already visible — digital tools are driving both financial and social/environmental returns in key sectors.

💹 Momentum is building — various initiatives incl. Article 6 are beginning to deliver results, but more remains to be done.

Special thanks to Audrey Goosen, Hernan Manson, Robert Skidmore, Felcia Anane Frimpong and the Kingdom of Netherlands and the team at the International Trade Centre for making today’s session possible, ensuring an important conversation.

Jenni joins distinguished panel for Session 9 at the World Trade Organization Public Forum 2025

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